Mailtrap released a Bulk Stream feature, allowing you to send bulk emails on top of transactional right away.
This stream is separate from transactional, giving you more options to enhance your deliverability.
Note: Bulk emails are typically marketing or promotional messages sent to a large number of recipients at once. The tone is often persuasive, and emails can include a call to action.
For example, Newsletters, Product Promotions, Service Updates, etc.
How to start sending Bulk Email with Mailtrap
For existing Mailtrap Email Sending users, it’s a simple three-step process.
- Go to Sending Domains, choose a verified domain, then SMTP/API Settings.
- Copy-paste the Bulk Stream SMTP credentials to your app, or use our API.
- Send a test email to confirm the setup, and you’re good to go.
If you’re not a Mailtrap Email Sending user, here’s what to do prior to the steps above.
Why it’s critical to use different streams for Transactional and Bulk Email?
The main goal of using different streams is to keep your deliverability high.
Mailtrap gives you exactly that - a reliable bulk email stream within the same Email Sending plan you’re using.
However, we keep Transactional and Bulk Streams separate – their infrastructure, IP addresses, and whatnot are separate. And, in terms of integration, the streams have different Hosts.
Though, you don’t need to jump through hoops to set it all up. It’s only a matter of choosing the Bulk stream and integrating it with your system.
Now, it pays to take a closer look at the benefits.
By separating your bulk emails from your transactional, mailbox providers (like Google or Yahoo) get a clearer understanding of your sending practices, leading to improved deliverability for each stream.
- Straightforward email management
Separating these two types of emails makes it easier to optimize them and follow the best practices suited for each type.
Mailtrap allows you to do it with a click, just choose the correct stream, and you’ll get a detailed helicopter view of all the critical Stats, Email Logs, and Suppressions.
- Build greater trust and loyalty
Transactional emails often contain sensitive customer data and need to be delivered promptly and correctly. If these emails do not reach the customer in time or land in the spam folder, it can lead to a loss of trust in your brand.